About Project
SEO of online-shop of plant nursery. We needed to increase sales during COVID-19 lockdown. Business owners also wanted a design change after 6 years of being loyal to the original version.
Developed pages examples
Course of work
Goals: changing of website design and increasing sales with SEO.
- Creation of technical requirement
Website was developed on Megagroup platform. They have design projects of their own, and business owners chose design they liked. We had to write technical requirement and monitor the work of Megagroup developers, checking the work of forms, adaptiveness of design, usability and that all information was saved. - Keyword research
We collected over 1000 commercial and thematical keywords. - Content writing
New content was written and added to the website with images as well as information about products. We also added many useful articles to the blog with information about gardening. - Technical optimization
Every month we checked how website worked, looking for errors and other technical problems. - Content optimization
Every month we wrote new meta tags for pages and alts and titles for images as well as new content. - Linkbuilding
Every month we checked existing links that lead to the website, deleting the bad ones, and added new ones.
What was important for our client
Stylish, modern and light UX-design.
User-friendly interface.
Increase of sales.
High loading speed.
Regular content.
Regular optimization.
Statistics
We increased traffic 6 times from 500 visits to 3000. First results appeared in first three weeks.
We got more keywords on top positions.
326 keywords on Google top-10 positions (+161)
83 keywords on Yandex top-10 positions (+12)
Average keyword position in Google — 21 (+7)
Average keyword position in Yandex — 34 (+20)
SEO Results
Statistics we got after 4 months of SEO:
Budget: 850 dollars/month
3000 visits (+2500)
326 top-10 keywords
83 top-10 keywords