Project Type: contextual ads
Period: 6 months
Price: 1350 dollars/month
Period: 6 months
Price: 1350 dollars/month
About Project
Contextual advertising of Finnish hypermarket. Business owners wanted to expand their business and start selling products to Russian clients directly online, so we started adverstising their website using Google Ads and Yandex.Direct platforms.
Ads Statistics
Statistics from Google Ads and Yandex.Direct accordingly:
Course of work
Goals: increased sales and website being on top places in Yandex and Google.
- Keyword research
We collected 405 commercial and thematical keywords. - Keyword clustering
Keywords were divided in 34 groups. - Setting up campaigns and writing ads
We used «Maximum Clicks» strategy, wrote 68 ads, found images, wrote extensions and etc. for 34 groups. - Launching campaigns and editing it
Campaigns were launched on 01.06.2021. Some settings were changed in the first week of work and then we monitored campaigns every week to change bids and add new negative keywords. Campaigns helped to increase sell sales in online shop and we’ve kept website ads in top 3 for 6 months.
Ads examples
Ads examples in Google:
Title: Finnish hypermarket Laplandia — Fast delivery to Saint-Petersburg
Description: Clothes, food products, hygiene products, vitamins and other goods for fair price. Wide assortiment with a price lower than in Finland.
Additional text: Prices lower than in Finland, No harmful additives
Additional links:
Description: Clothes, food products, hygiene products, vitamins and other goods for fair price. Wide assortiment with a price lower than in Finland.
Additional text: Prices lower than in Finland, No harmful additives
Additional links:
- Products from Finland. Coffee, sweets and a lot more. European standards.
- Vitamins and supplements. For kids and adults. Moller, Lysi, Ladyvita and more.
- Household goods. cleaning supplies, tableware, decor. Different finnish products.
- Beauty and hygiene. Toothpaste, skin care products, soap, shampoo and more.
Title: Buy Finnish vitamins — In Laplandia Market
Description: Vitamins and supplements of high quality for kids and adults for fair price. Finnish products from famous hypermarket.
Additional text: Prices lower than in Finland, Fast delivery, No harmful additives
Additional links:
Description: Vitamins and supplements of high quality for kids and adults for fair price. Finnish products from famous hypermarket.
Additional text: Prices lower than in Finland, Fast delivery, No harmful additives
Additional links:
- Omega and cardio. Moller, Vitamar, Lysi, Friggs. Popular brands of supplements.
- Products from Finland. Coffee, sweets and a lot more. European standards.
- Hair vitamins. Piimax, Evonia, Vivania. Famous brands of supplements.
- Kids vitamins. Moller fishes, Sana-sol bears. Tasty vitamins in different shapes.
Title: Original Finnish products — Delivery to SPb
Description: Vitamins, food products, clothes — wide variety of goods for fair price. Finnish guarantee of quality.
Additional text: No harmful additives, Prices lower than in Finland, European quality
Additional links: Products from Finland, Vitamins and supplements, Household goods, Beauty and hygiene
Description: Vitamins, food products, clothes — wide variety of goods for fair price. Finnish guarantee of quality.
Additional text: No harmful additives, Prices lower than in Finland, European quality
Additional links: Products from Finland, Vitamins and supplements, Household goods, Beauty and hygiene
Ads examples in Yandex:
Title: Finnish products hypermarket Laplandia — Fast delivery to SPb
Description: Clothes, food products, hygiene products, bags and other goods for fair price.
Additional text: Real Finnish quality, Fast delivery, Big catalogue
Additional links: Bags, Food products, Household goods, Beauty and hygiene
Description: Clothes, food products, hygiene products, bags and other goods for fair price.
Additional text: Real Finnish quality, Fast delivery, Big catalogue
Additional links: Bags, Food products, Household goods, Beauty and hygiene
Title: Finnish products without borders with Laplandia Market
Description: Can’t go to Finland? We’ll deliver you Finnish products for fair price.
Additional text: Real Finnish quality, Big catalogue, Fast delivery to SPb
Additional links: Vitamins and supplements, Coffee and tea, Sweets and snacks, Food for children
Description: Can’t go to Finland? We’ll deliver you Finnish products for fair price.
Additional text: Real Finnish quality, Big catalogue, Fast delivery to SPb
Additional links: Vitamins and supplements, Coffee and tea, Sweets and snacks, Food for children
Title: Finnish vitamins, delivered from Findland — For kids and adults
Description: Original european vitamins in wide variety directly from Finland’s Laplandia Market.
Additional text: Fast delivery, Big catalogue, Democratic price
Additional links: Hair supplements, Weight control, Body minerals, Omega and cardio
Description: Original european vitamins in wide variety directly from Finland’s Laplandia Market.
Additional text: Fast delivery, Big catalogue, Democratic price
Additional links: Hair supplements, Weight control, Body minerals, Omega and cardio
What was important for our client
Quality written ads.
Ads being in top 3 places.
Regular ads in online shop.
Stable results of campaigns.
Reports every month.
Monitoring of campaigns every week.
Campaigns statistics
CTR was 20-30%, and we have been able to keep it like this by changing campaigns to show ads only to target audience, and for standard retail we’ve been able to keep it on a high level, and you can see it on screenshots of Yandex.Direct and Google Ads statistics.
Campaigns Results
Statistics we got by the end of the campaigns:
Budget: 7000 dollars
Website in top 3 for half a year
Low price of a click
Regular orders in online shop
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