Project Type: contextual ads
Period: 27 days
Price: 250 dollars
Period: 27 days
Price: 250 dollars
About Project
Contextual advertising of renovation services company. Business owners wanted to expand their business and start offering their services online, so we created a simple website for them and started adverstising it using Yandex.Direct and Google Ads platforms. We wrote advertisements about renovation and equipment leasing.
You can read about website itself and you can read about it here.
Ads Statistics
Statistics from Yandex.Direct:
Statistics from Google Ads:
Course of work
Goals: increased sales and website being on top places in Yandex and Google.
- Keyword research
We collected 370 commercial and thematical keywords. - Keyword clustering
Keywords were divided in 17 groups. - Setting up campaigns and writing ads
We used «Clicks Optimization» strategy, wrote 21 ads, found images, wrote extensions and etc. for 17 groups. - Launching campaigns and editing it
Campaigns were launched on 05.08.2021. Some settings were changed in the first week of work and then we monitored campaigns every week to change bids and add new negative keywords. First leads were collected during first week of ads working.
Ads examples
Ads examples from Yandex.Direct:
Title: Rental of drills and drill-guns for fair price in Saint-Petersburg — From 300 rubles/a day
Description: Battery-powered and electric drills Boschm, Makita, KM and DeWalt. Wide variety.
Additional text: Quality equipment, Professional consultations, For legal entities and individuals
Additional links: Wall painting, Power drills and guardrails, Measuring instruments, Cleaning supplies
Description: Battery-powered and electric drills Boschm, Makita, KM and DeWalt. Wide variety.
Additional text: Quality equipment, Professional consultations, For legal entities and individuals
Additional links: Wall painting, Power drills and guardrails, Measuring instruments, Cleaning supplies
Title: Equipment rental of painting and putty instruments — From 700 rubles/a day
Description: Painting machines, spray guns, hoses are in stock. Our operator will help to use them.
Additional text: Any term, Professional consultations, For legal entities and individuals
Additional links: Drills and screwdrivers, Power drills and guardrails, Measuring instruments, Cleaning supplies
Description: Painting machines, spray guns, hoses are in stock. Our operator will help to use them.
Additional text: Any term, Professional consultations, For legal entities and individuals
Additional links: Drills and screwdrivers, Power drills and guardrails, Measuring instruments, Cleaning supplies
Title: Equipment rental of staircases and ladders — From 200 rubles/a day
Description: Rental of 6-stairs ladders, 3-sectional ladders Scala and tower tours for fair price.
Additional text: Free consultations, Quality equipment
Additional links: Drills and screwdrivers, Power drills and guardrails, Measuring instruments, Cleaning supplies
Description: Rental of 6-stairs ladders, 3-sectional ladders Scala and tower tours for fair price.
Additional text: Free consultations, Quality equipment
Additional links: Drills and screwdrivers, Power drills and guardrails, Measuring instruments, Cleaning supplies
What was important for our client
Quality written ads.
Getting new clients quickly.
Regular calls and requests from target audience.
Stable results of campaigns.
Reports every week.
Monitoring of campaigns every week.
Campaigns statistics
Yandex.Direct week statistics:
Campaigns Results
Statistics we got by the end of the campaigns:
Budget: 155 dollars
Leads: 1-3 leads a week
13 leads in a month
11 dollars per lead