Project Type: contextual ads
Period: 34 days
Price: 200 dollars
Period: 34 days
Price: 200 dollars
About Project
Contextual advertising of Belarusian shop. Business owners wanted to expand their business and start selling products to Russian clients in bulk directly online, so we started adverstising their website using Yandex.Direct platform. We’ve also developed the website itself and you can read about it here.
Ads Statistics
Statistics from Yandex.Direct:
Course of work
Goals: increased sales and website being on top places in Yandex and Google.
- Keyword research
We collected 405 commercial and thematical keywords. - Keyword clustering
Keywords were divided in 14 groups. - Setting up campaigns and writing ads
We used «Clicks Optimization» strategy, wrote 41 ads, found images, wrote extensions and etc. for 14 groups. - Launching campaigns and editing it
Campaigns were launched on 25.03.2021. Some settings were changed in the first week of work and then we monitored campaigns every week to change bids and add new negative keywords. First leads were collected during first week of ads working.
Ads examples
Ads examples in Yandex:
Ad #1
Title: Belarusian clothing in bulk with delivery to Russia. Sizes from 42 to 62
Description: Modern, comfortable and stylish models for fair price. Big bulk orders come with discount.
Additional text: Discounts on big bulk orders, Minimal order — 20 items, Regular updates
Additional links: Comfortable, Practical, Elegant, Graceful
Title: Belarusian clothing in bulk with delivery to Russia. Sizes from 42 to 62
Description: Modern, comfortable and stylish models for fair price. Big bulk orders come with discount.
Additional text: Discounts on big bulk orders, Minimal order — 20 items, Regular updates
Additional links: Comfortable, Practical, Elegant, Graceful
Ad #2
Title: Clothing in bulk directly from manufacturer. Belorusian quality
Description: Stylish and comfortable clothes for women from Belarus. Big discounts for big bulk orders.
Additional text: Discounts on big bulk orders, Minimal order — 20 items, Regular updates
Additional links: Comfortable, Practical, Elegant, Graceful
Title: Clothing in bulk directly from manufacturer. Belorusian quality
Description: Stylish and comfortable clothes for women from Belarus. Big discounts for big bulk orders.
Additional text: Discounts on big bulk orders, Minimal order — 20 items, Regular updates
Additional links: Comfortable, Practical, Elegant, Graceful
What was important for our client
Quality written ads.
Getting new clients quickly.
Regular calls and requests.
Stable results of campaigns.
Reports every week.
Monitoring of campaigns every week.
Campaigns statistics
CTR was higher than 10%, and we have been able to keep it like this by changing campaigns to show ads only to target audience, and for standard retail we’ve been able to keep it on a high level, and you can see it on screenshots of Yandex.Direct.
Best Results
Best Week
Best Month
Campaigns Results
Statistics we got by the end of the campaigns:
Budget: 105 dollars
Leads: 1-3 leads a week
14 leads in 34 days
7,5 dollars per lead